NEC - Hall 5


The NEC group’s catering division, Amadeus, tasked us to create a new, fresh restaurant in Hall 5 of the NEC, Birmingham. The restaurant, called the Oak Kitchen, harks back to the cosy and familiar days of locally sourced food and home cooking. The concept uses an eclectic mix of recycled furniture and natural finishes. Improved customer flows, impulse purchase opportunities and clear communication increased revenues in excess of 12%.