aberdeen university

branding & multi media marketing campaign

cuore restaurant pos

The University of Aberdeen approached us create a campaign to promote their eco-friendly re-usable mug scheme.We aimed to engage the students with a fun, quirky tone of voice and characterful graphics. The ‘Smugness’ campaign was born – re-use your mug and enjoy the smugness!

branded mugs

selfie ‘smug face’ promo material

social media

face-tracking social media photo app & 'smug stick'

smugness awareness campaign

smug or mug sprinkle stencils

 © Atlantic Design Group Ltd. 2020.
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