aberdeen university

food court rebrand

our brief

To transform a series of standard food counters into a vibrant student food hub. We put our design brains into 6th gear and created a series of distinctive food brands, to excite and engage the international student demographic.

authentic, rustic, urban, cool, edgy, vibrant

…are just some of the words students have used to describe their new food hub! By developing these street food brands to suit the consumer and operation, we invigorated and gave a new lease of life to the existing structures. 

The ROI of this piece of work is almost as impressive as the design.

Just as important as offering a wide choice of food is making the experience look individual and fresh.

We gave each brand a distinctive personality – a key aspect of communication, especially when multiple brands are placed closely together.

Our in-house print production, finishing capability and installation team excelled in delivering a top-quality project.

Our clients often comment on our attention to detail. We take pride in using fit-for-purpose materials, preparing surfaces correctly and executing the application of each element seamlessly.

 © Atlantic Design Group Ltd. 2020.
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