university of exeter

food & beverage brands

our brief

Having overhauled their food and beverage offering, the University of Exeter required a fresh, flexible perspective on its Catering & Retail messaging. 

Working in partnership with our client on an agreed structure, we named and designed a system of distinctive, eye-catching brand pillars and sub-brands. And with the students in mind, we raised the profile of the dining experience by giving each offer an exciting, engaging, high-street brand feel.

the 4 overall food pillars

Classic cuisines from specific world regions

Food trends that capture interest and innovation

The… er… essentials…

Food events and exciting pop-ups

sub brands & pos for the
trending now pillar

university coffee brand
'isca' is the historic name for exeter

food offering promotion
with a light hearted, quirky tone

 © Atlantic Design Group Ltd. 2020.
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