Our new identity for the cous cous packaging range focussed more on the product and its uses, rather than the Merchant Gourmet brand itself. We built in a strong call to action with ‘tastes great in…’ and used strong photography, showing how the product could be used in finished dishes.
This distinctive range of packaging for La Fresca ingredientsputs their practical use at the forefront with strong, simple messaging.
We redeveloped the La Fresca brand to give it a fresh, natural and healthy feel. This was then was applied across the suite of packaging and website.
We gave the packaging a refresh and introduced hero photography. A brand new, authentic-looking website was then created to get the brand values across and engage with visitors.