merchant gourmet

food branding & packaging

merchant gourmet

Our new identity for the cous cous packaging range focussed more on the product and its uses, rather than the Merchant Gourmet brand itself. We built in a strong call to action with ‘tastes great in…’ and used strong photography, showing how the product could be used in finished dishes.

tone of voice

This distinctive range of packaging for La Fresca ingredientsputs their practical use at the forefront with strong, simple messaging.

la fresca

We redeveloped the La Fresca brand to give it a fresh, natural and healthy feel. This was then was applied across the suite of packaging and website.


We gave the packaging a refresh and introduced hero photography. A brand new, authentic-looking website was then created to get the brand values across and engage with visitors.

 © Atlantic Design Group Ltd. 2020.
All rights reserved

This website uses cookies to ensure you get the best experience.
If you would more info feel free to check our cookie policy